Great companies stumble and fall when they lose it. Highfliers crash when a Читать дальше ↓
competitor notices they don't have it. Start-ups shut down if they can't develop it.
It is a strategy so powerful and an execution-driven mindset so relentless that
companies use it to gain more than just competitive advantage--they achieve an
industry dominance that is virtually unassailable and that competitors often try to
explain away as unfair. In their hardball manifesto, authors George Stalk and
Rob Lachenauer of the leading strategy consulting firm The Boston Consulting
Group show how hardball competitors can build or maintain an enviable
competitive edge by pursuing one or more of the classic hardball strategies:
unleash massive and overwhelming force, exploit anomalies, devastate profit
sanctuaries, raise competitors' costs, and break compromises.
Based on 25 years of experience advising and observing a range of
companies, the authors argue that hardball competitors can gain extreme
competitive advantage--neutralizing, marginalizing, or even destroying
competitors--without violating their contracts with customers or employees and
without breaking the rules. A clear-eyed paean to the timeless strategies that have
driven the world's winning companies, Hardball Strategy redefines and reinterprets
the meaning of competition for a new generation of business players. George Stalk
and Rob Lachenauer are directors of The Boston Consulting Group. Stalk is the
author of Competing Against Time, the classic work on time-based competition.
Composite cover Bradel, handmade binding is made of a combination of
natural leathers (calf skin Robbat Nero, leather Robbat Rossa produced by the
Italian tannery Carisma). The cover of the book of the unique two-level
architecture is decorated with embossed silver embossing (using the Luxor 240
foil) and decorated with holtenen (color Silver, quantity 20 pieces). The edge of the
book is hand-polished and silvered with silver leaf.
Certificate. Velvet cover.
The number of pages is 176 pages (offset paper, black and white printing).
The format of the book is 245x170x31 mm.
The weight of the book is 0.5 kg.